Behr Paint - To DIY For
People love seeing what can be done with limited supplies and unlimited imagination.
To life up to our ambition of becoming the most loved DIY coach on the internet, we created the internet’s best DIYer-generated social reality show to help our DIYers think big. To inspired everyone at home, five DIY influencers went head-to-head in a mini social reality show on social media—hosted by a pro.
Each "Do or DIY" episode was posted to @Behr's channels, where fans were be able to help decide who stays and who plays. The rounds of competition varied in medium, theme, style, and function. Our host revealed the DIY goal in each round, and contestants were judged by fan vote on social and a judging panel based on Behr’s DIY coach criteria.
During rounds of the show, we created content from BTS to how-to videos that taught fans how to recreate the DIYs from the episodes at home.
Role: Head of Social & Creative Director
CREDITS
Team:
Renato Fernandez (CCO), Bruno Regalo (Chief Design Officer), Bert Marissen (Creative Director) Rachel Findley (Art Director), Jessica Nugent (Copywriter), Ekaterina Cervantes
(Senior Designer), Anh-Thu Le (Executive Director of Production), Danny Arnone (Producer), Max Hite (Associate Producer), Elliott Klein (Management Supervisor), Keziah Zimmerman (Account Executive), Bela Bhushan (Content Creator), Irina Kirvesmaki
(Content Creator), Cassidy Orr (Community Manager), Laura Mayer (Senior Director, Data), Sabrina Wang (Senior Data Strategist), Erika Wuelfrath (Senior Social Strategist)
(Senior Designer), Anh-Thu Le (Executive Director of Production), Danny Arnone (Producer), Max Hite (Associate Producer), Elliott Klein (Management Supervisor), Keziah Zimmerman (Account Executive), Bela Bhushan (Content Creator), Irina Kirvesmaki
(Content Creator), Cassidy Orr (Community Manager), Laura Mayer (Senior Director, Data), Sabrina Wang (Senior Data Strategist), Erika Wuelfrath (Senior Social Strategist)
Jason Karley (Executive Creative Director), Jeff O'Keefe (Creative Director)
