Culture is born and raised from the corners of the internet. Bringing to life the essence of Levi's on the feed, we wanted to co-create and collaborate with the people, subcultures, and niches that are shaping culture. All through content.
Using social listening to discuss the latest denim movements to showing our community how to give jeans a custom treatment and giving up-and-coming creators and those leading culture the space to create for us, we crafted a content approach for the iconic denim brand to rethink its presence on Instagram and TikTok.
COLLABS: Levi's x McLaren Racing
To launch Levi's collaboration with McLaren Racing, we decided to bring together fan behaviors in the F1 and fashion communities. Inspired by the car’s quick moves and reflections, we doubled down on movement to showcase the pieces from every angle.
Role: Head of Social & Creative Director
Art Director: Piper Alkonis
Copywriter: Evelyn Harper
Content Creator/DP: Tarahgee Morris
Producer: Amanda Azoroh, Scout Pertofsky
EVENTS: Levi's Pride With Tinashe
To celebrate Pride, we tapped into the trending track "Nasty" and brought DJ Tinashe and stars of Pride to Levi's Haus of Strauss. Together, party goers performed the dance trend during Tinashe's set while wearing the Levi’s Pride collection, while our content crew captured the highlights of the moves and "Rainbow Rodeo" inspired denim fits.
Role: Head of Social & Creative Director
Art Director: Piper Alkonis
Copywriter: Evelyn Harper
Sr. Content Creators: Bela Bhushan, Irina Kirvesmaki
Producer: Scout Pertofsky
CREATORS: @Levi's Creator Content
Instead of "filling the feed" with videos where creators are simply at home getting dressed in Levi’s, we want them to make content that leverages what truly makes them unique. In true co-creation with up-and-coming creators like @w3tter, @AJ Tinsley and @peacebypieced, we reimagined what denim classic look like on your #fyp from personalized pieces to original style inspiration.
Role: Head of Social & Creative Director
Sr. Content Creators: Bela Bhushan, Irina Kirvesmaki
Producers: Scout Pertofsky, Danny Arnone
