Stockmann – Stockwomann
Campaign created by TBWA\Helsinki is an ode to bold and stylish women. Finland’s biggest department store, Stockmann, changed its name to Stockwomann to support equality. The campaign that started on International Women’s Day is an ode to bold and stylish women with a goal of encouraging women to disregard external opinions and restricting style norms. From the iconic sign to social channels, Stockwomann took over the feeds and the media, with a powerful message about ignoring expectations and embracing your personal style.
Role: Creative & Social Lead
